Backstories
Hit Number 1 within the first 48 hours for a debut novelist
Brief:
Promote Simon Van der Velde’s debut novel
Create a fanbase that will stay with Simon Van der Velde for his preceding series
Services:
Social media strategy and management
Influencer marketing
PR
Website maintenance
Email marketing
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No 1 Literary Short Stories on Amazon within the first 48 hours of launch
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Obtained reviews from notable press, including the Daily Mirror
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No 1 Fiction Short Stories on Audible within the first week of launch
The Challenge
Simon Van der Velde was an aspiring author, keenly looking for his self-published novel to shake up the literacy landscape and create opportunities for him. To help him gain attraction for his first novel, I offered a full marketing service and strategy to help him achieve his dream of becoming a number-one bestseller.
The Solution
To drum up excitement for the launch of Van Der Velde's debut novel, our marketing strategy was to work heavily with influential book reviewers so that, by the time of the release, Backstories was across all book addicts’ feeds.
The result of our strategy meant there were fans eager for the book’s release, and our work with book reviewers encouraged purchases which quickly drove Backstories to number one
Beyond driving sales, we wanted to create a loyal following that would stay with Van der Velde to be interested in his future work. To track our loyal customers, we created a series of campaigns that would entice dedicated fans, with the call to action to sign-up for our mailing list. The importance of using a mailing list was so we could own our data, track our loyal following, and re-target for future launches.
