Generator Live

Rebrand the North East’s biggest music festival showcasing the best new music

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Brief:

  • Branding: Develop a bold, dynamic brand identity for Generator Live that positions it as a must-attend event, attracting new and diverse audiences.

  • Brand Assets: Creative customisable design templates for the in-house team to maintain a professional, cohesive, and adaptable visual presence.

  • Event Branding: Cohesive festival visuals, including stage design and promotional materials, ensuring a memorable experience.

  • Website: Build an intuitive, visually compelling website with seamless navigation, comprehensive festival details, and optimized conversion strategies.

  • Social Media Strategy: Craft and execute a results-driven social media strategy to build excitement and engagement in the lead-up to the festival.

  • Social Media Content: Establish a cohesive visual and content style for social media, ensuring brand consistency across all platforms.

  • Paid Social Campaign: Develop and implement a targeted paid social media campaign to maximize reach, engagement, and ticket sales.

  • The new brand identity, combined with strategic marketing efforts, drove record ticket sales

  • The social media strategy resulted in the highest levels of engagement to date, capturing the attention of a wider and more diverse audience, and generating buzz across multiple platforms

  • The bold, dynamic brand identity established Generator Live as a must-attend event, with a unique and recognisable style that resonated with both new and existing audiences

  • The website became a powerful tool for the event, with an intuitive design that facilitated easy navigation, providing festival-goers with all the information they needed while optimising conversion strategies

  • The cohesive festival visuals, including striking stage design and promotional materials, created a unified and immersive event experience, enhancing attendee satisfaction and reinforcing the brand’s identity

  • The targeted paid social media campaign effectively expanded reach and engagement, driving ticket sales and ensuring maximum visibility for the festival

The Challenge

Generator Live, hosted by Generator in collaboration with BBC Music Introducing, takes place in Newcastle upon Tyne. The festival features a dynamic conference filled with inspiring panels, interactive sessions, and insightful talks designed for artists and creatives looking to break into and sustain careers in the music industry. The event culminates in a showcase celebrating the best emerging talent from the North East.

However, Generator Live struggled with its branding, reinventing its identity year after year without finding a design that truly resonated. They wanted a brand that felt timeless—one that could grow alongside the festival, expand into new regions, and, most importantly, capture the attention of their audience. They approached me to craft a bold, enduring identity that would not only elevate their presence but also make a lasting impact.

The Solution

The result was a bold, cohesive brand identity that reflects the energy, creativity, and ambition of Generator Live. The new branding strikes a balance between being timeless and adaptable, allowing it to grow alongside the festival as it expands into new regions.

Key Outputs:

  • Visual Identity: A sleek, modern design with a strong, recognisable logo, vibrant yet sophisticated color palettes, and typography that conveys both creativity and professionalism.

  • Brand Guidelines: A comprehensive style guide ensuring consistency across digital and physical assets, from marketing materials to stage design.

  • Digital Presence: A refreshed website and social media assets that enhance engagement and establish a strong online presence.

  • Festival Experience: A visually immersive environment, including signage, merchandise, and stage visuals, that reinforces Generator Live’s identity and leaves a lasting impression on attendees.

With this transformation, Generator Live now has a brand that not only turns heads but also provides a solid foundation for future growth, expansion, and deeper audience connection.

Campaign Deliverables:

Once we established a brand that truly stood out, we focused on its launch and implementation, resulting in record ticket sales and the highest social media engagement the brand has ever seen. Both organic and paid social media strategies played a crucial role in maximizing the user journey and reaching our target audience. The rebranding allowed us to create a unique and eye-catching style that captured attention and sparked interaction. By developing a structured content calendar, we strategically planned key posts, announcements, and engagement tactics leading up to and throughout the festival, ensuring a consistent and impactful online presence.

Brand design by Thomas Sutton
Motion Graphics by Luke Dryden

  • "Jessie is a true creative force and an invaluable collaborator. She seamlessly becomes part of the team, taking the time to understand our vision and ensuring every piece of work aligns perfectly with our ambitions. Her creativity is unmatched, and the calibre of talent she brings into projects is second to none. Working with her is always a pleasure – she delivers outstanding results with effortless brilliance. Thank you, Jessie!"

    Generator Live