Iris Interiors

Rebrand of a luxury interior design agency.

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Brief:

  • Develop a new brand identity and tone of voice for Iris Interiors that shows off their leading luxury designs

  • Work alongside the client to form a brand bible, outlining their values, purpose and tone

  • Utilise my network to work with a designer that fits the brand values and vision to bring it to life

  • Create a 5-year marketing strategy that will stop the brand's reliance on word of mouth

  • Reskin website to match new branding

  • Create a buzz around the brand launch and initiate the brand's short to medium-term digital marketing strategy

  • Train the team on how to implement their new look and marketing strategy going forward

  • Increased online audience by >150% from launch

  • Set a easy-to-understand marketing strategy for the brand to implement in house

  • Launched a timeless brand that the client loves and is proud of

The Challenge

From word of mouth and their connection to social media famous, luxe homeware house Rowen Homes, Iris Interiors grew exponentially. This growth led them to rush their branding, which they felt didn’t match their luxury offering to their clients

The Solution

I transformed Iris Interiors's brand to show their high-end, luxury interior design service.

 

Starting with an initial set of workshops with the founder and team, I established the brand's goals and values to clarify its vision and purpose. This process helped to set the Marketing Strategy, and the Brand Bible - a detailed manual of the brand’s tone of voice, values, vision, goals and audience.

 

For brand projects, a part of my offering is connecting your brand with designers who are passionate about your industry and have an affinity for the vision you have for your brand look. Kimberley Creative was perfect for setting Iris Interiors brand - she has a personal love for style, and her portfolio includes impressive aligning brands, including Rowen Homes, Cosmopolitan and Tropic. She was able to truly capture the beautiful and timeless image of the brand.

Once we set a brand that would stand out, we worked on launching and implementing the brand - resulting in the brand’s highest social media engagement to date and setting a clear user journey of which the in-house marketing team can measure the effectiveness.

 

From the process and training, Iris Interiors could confidently bring their marketing in-house, and continue to grow.

Brand design and visuals by Kimberley Creative

  • "Jessie helped us by not only helping with our marketing needs but helping us discover who we are as a business, what we needed to focus on and provided us with the knowledge needed to feel confident in our marketing going forward. :

    Iris Interiors