Northumberland Fudge

Exceeded organic ​social media engagement targets by 30% in the first quarter

Brief:

  • Find the new brand's target audience

  • Build brand awareness

  • B2C and B2B marketing

  • In over 20 stores and holiday homes within the first 3 months of launch

  • Boosted the client’s confidence in using different marketing tactics to excel growth

  • Northumberland Fudge is becoming a household name across the North East

The Challenge

Northumberland Fudge Co sells handmade, delicious fudge with a variety of flavours for everyone to love. They saw their target audience as 'everyone' but were finding it hard to reach them.

The Solution

Our first step was to look at who our target audience really is and what grabs their attention by analysing sales, returning customers, and social media followers - and tapping into social listening.

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Our research also helped us to identify the most effective points of purchase, which led to a shift in sales strategy to holiday homes and B2B sales - resulting in large, regular income and Northumberland Fudge Co becoming a household name in the region.

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In addition, to increase our brand recognition and extend our reach, our digital marketing content tapped into trends we knew our audience would engage with, but we always linked it back to our brand by emphasising our USPs to increase brand recognition. The community we built from this was enhanced by our memorable, honest and transparent brand personality that drove a supportive audience and brand advocates.

Logo design: Tom Sutton