Rendez-vous Dance

Sold out almost a third of performances and increased website traffic from social media by over 230% in 3 months
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Brief:

  • Raise brand awareness for Rendez-Vous Dance during their tour of The Monocle

  • Drive website traffic and ticket sales

  • Social media management, design and output

  • Convince theatres that there is an appetite and an audience for contemporary dance in the North East

  • Build a community that will stay with Rendez-Vous Dance

  • Increased online following by over 470%

  • Changed perspective of theatres that contemporary dance can achieve sell-out shows in the North East

  • Exceeded ticket sale expectations

The Challenge

As part of Rendez-Vous Dance's commission for their 2022 production, The Monocle, they not only needed to sell tickets, but convince North East theatres that there is an appetite for contemporary dance from North East audiences to influence future dance funding.

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My role was to develop a community that would boost Rendez-Vous Dance's brand awareness, increase engagement as well as sell tickets to convince the North East venue cohort that contemporary dance has a place in their programming.


The Solution

Reach:

  • I ensured that our content tapped into social media trends that we knew would assist our algorithm

  • Collaborated with Facebook pages that we knew would connect with our purpose, and had a similar purpose to us

  • I was reactive at engaging with reviews and comments to encourage more

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Community:​

  • Provided and developed an effective hashtag strategy that tapped into each of our audience groups by analysing what our audience was interacting with, and being strategic with the content we connected each hashtag group with

  • Engaged with local communities and groups on social media to drive support 

  • Created content that would form a connection with our audiences, such as sneak peeks, behind-the-scenes insights and Q&As, as well as showing off Rendez-Vous Dance’s welcoming and kind brand personality

  • Drove interest in us as a company, our performers and our purpose to drive and retain a loyal audience

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Traffic:​

  • All of the above then drove traffic and led us to sell out almost a third of the shows

  • "Jessie is a precious collaborator of ours. Beyond her excellence within the framework of her expertise, Jessie is passionate in being collaborative, creative and understanding of the company's and its people's objectives. "

    Rendez-vous Dance